Specials

Republic to debut VR content from August for viewers

MUMBAI: English news channel Republic TV will introduce its first set of 10-series VR (virtual reality) news stories for viewers on its digital platform Republic World next month in a move that could probably be a first for an Indian news channel.

“The future of digital is going to be (dominated by) the three areas of vertical videos, virtual reality and artificial intelligence. Over 37 per cent of the content on Republic TV is being streamed live,” Republic TV founder Arnab Goswami told the audience at the Indiantelevision-organised Vidnet 2017 here on Thursday while dwelling on the type of video content that will drive digital and connect and engage with the new-age viewer. He was in conversation with Indiantelevision.com Group founder, CEO and chief editor Anil Wanvari. 

VR is the use of computer technology to create a simulated environment. Unlike traditional user interfaces, VR places the user inside an experience. Instead of viewing a screen in front of them, users are immersed and able to interact with 3D worlds

Explaining the rationale behind betting big on digital and things like VR, Goswami said that Republic TV has 10 content partners in different languages in various states and the company was not “looking at digital as a source of income, but as a brand extension" initiative. Republic TV will have a separate VR feed on Republic World, the digital platform.

Holding forth on content, technology and bigger competitors (David vs. Goliath is his oft-repeated expression), Goswami said he sees his company more “as a content creator not a content distributor”, adding, “The future of digital will be (dependent) on the engagement levels of the content, not just the scale that you (have) built up. In a fully digitised market, we are the content creators and are at absolutely even play (compared to incumbents). It no longer depends on money. We are spending our resources on content, reporter and talent”.

Republic is offering its wide range of content with the help of media partners including Sambad, BusinessWorld, News Live, Niyomiya Barta, North East Live, Punjab Kesari, Aajkaal, S Newz, Dainik Bhaskar, Nirmana News, Kashmir Monitor and Lokmat. Community partners include tripoto.com, RSJ, LBB.in, yourstory.com, digit.in and AutoX.

ALSO READ:

Arnab to start 'original VR journalism' on Republic World

Arnab stomps into digital space with republicworld.com

Republic TV to launch in Middle East and Singapore

Latest Reads

https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/03/tv.jpg?itok=oNfpKXq7
2019: A year that was for English GECs

2019 was all about implementation and the impact of new tariff order (NTO). It has been a year of disruption and innovation for the industry. Overall it was a challenging year for niche channels but throughout the year, channels made various efforts to overcome them and retain its consumer base.

Specials Year Enders
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/02/group.jpg?itok=wqx8gil0
Industry hopes pinned on a better 2020 for mainline advertising

2019 was a mixed bag of opportunities and challenges for the advertising industry. Television primarily witnessed a great drop in its growth with an ambiguous first quarter because of the new tariff order and a slow final quarter because of the economic slowdown.

Specials Year Enders
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/02/tv.jpg?itok=9E94iYHt
TV & video people who made an impact in 2019

Even as the curtains have gone down on 2019, Indiantelevision.com is happy to reveal its list of senior executives from the business of TV and video, who were constantly under the arc light throughout the year or made waves on account of something they did.

Specials Year Enders
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/31/year_ender2019_0.jpg?itok=cxdGPV-C
Best moment marketing trends of 2019

MUMBAI: Brands have always been serious about their marketing plans. They spend months strategising their campaigns, involve the best of the technicians and talents to aid the creative process, and try to come out with communications that build trust among their target consumers. But the changing...

Specials Year Enders
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/31/fer.jpg?itok=I4nd9ctu
How has 2019 been for youth and music category?

In its 25 years of running, MTV has set many benchmarks in the youth entertainment genre cementing itself as the Universe of the Young. Undisputedly, India’s No 1 Youth Entertainment Brand, MTV reaches out to over 300 million homes today and witnessed a whopping 20 billion minutes of watch time on...

Specials Year Enders
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/30/basant.jpg?itok=r7bfWRtS
2019 - A year of high action for the television news industry

Back in the day, a typical morning in an Indian household was incomplete without a cup of tea and a hefty printed newspaper. This might sound primitive to the current generation of digital natives but newspapers were, and, in fact, still are, a key source of news for many people.

Specials Year Enders
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/30/tab.jpg?itok=tzpSghCM
Higher investment in content & tech, innovative marketing strategy led OTT industry in 2019

The over-the-top (OTT) market in India turned more saturated in 2019. To make a dent in the cluttered space, the contenders have significantly upped their game with a greater amount of high-quality original content, incorporating new technologies and increasing marketing spend.

Specials Year Enders
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/27/Vishal-Maheshwari.jpg?itok=4i8y7wKQ
OTT India 2019 – key trends and crystal ball gazing for 2020

While  creating this write up on something that’s as wide and far as India OTT we decided to be as objective as possible and use data to establish and talk about some key trends that we see both unique as well as interesting on how the sector is evolving. App Annie is a third-party app analytics...

Specials Year Enders
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/26/Digital_Advertising_19.jpg?itok=_YrIVtCF
Despite maximum internet shutdowns, digital advertising enjoyed heyday throughout 2019

MUMBAI: Year 2019 was a tough slide for the advertising industry in India. The traditional model suffered because of the ambiguity over new tariff orders and the sector jumped into a reeling spiral because of the economic crunch. But there were not many hurdles to stop the magnificent growth of...

Specials Year Enders

Sign up for our Newsletter

subscribe for latest stories