GECs

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Viacom18 Consumer Products and Work With Fun launch Club Roadies in Jaipur

MUMBAI: Post the successful launch of Café Roadies in Noida earlier this quarter, Viacom18 Consumer Products extended the legacy of Roadies to India’s pink city. In association with Work With Fun, the brand announced the launch of India’s first ever ‘Club Roadies’ in Jaipur today. Club Roadies is a...

Television TV Channels GECs
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BlackRock stake in Zeel crosses 5% mark

Despite the debt crisis of the promoter group of Zee Entertainment Enterprises Ltd (Zeel), foreign fund investors aren’t shying away from betting their money. New York-based BlackRock has increased its stake in the Indian media conglomerate. Before 21 November, BlackRock held 4.77 per cent stake...

Television TV Channels GECs
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The Q India hopes to cross 75 million Pay TV households, plans to launch regional version in 2020

Even as most new media entrepreneurs are going the digital way, The Q India is taking a different approach. The Q India’s first focus is traditional pay TV where it feels this audience is still underserved. As the completely owned subsidiary of QYOU Media, the channel has been targeting the Hindi...

Television TV Channels GECs
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How 'Bigg Boss', 'Chhoti Sardarni' are driving Colors to the top

Reality TV shows have practically dominated television in recent years, but do channels really benefit by airing cost-intensive, star-studded, high-impact shows?. Colors Hindi – the GEC from the Viacom18 stable - seems to know the answer. And the answer is Bigg Boss.

Television TV Channels GECs
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The secret sauce behind long-running Hindi GEC shows

India has a history of long-running soap operas right from Kyunki Saas Bhi Kabhi Bahu Thi to latest ones like Yeh Rishta Kya Kehlata Hai and Taarak Mehta Ka Ooltah Chashma. In the urban market, both the shows continue to remain in the top five programming list of BARC India in primetime slots.

Television TV Channels GECs

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