Television

Aaj Tak and India Today TV emerge as top scorers on Budget Day

https://us.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/07/12/india-today.jpg?itok=so6HYbam

MUMBAI: Aaj Tak and India Today TV, the Hindi and English news channels of India Today Group were the Budget Day’s most preferred news destinations, perched pretty well atop the news viewership table.

The 2019 budget presented by the Indian Government on 5th July had millions tuned in. Throughout the reporting of the budget, India Today TV and Aaj Tak helped all sections of the populace decipher the various complexities of the budget, and delivered key insights regarding the state of the country’s economy. 

Here’s how Aaj Tak fared during budget hours compared to other networks:

Channel

Gross Impressions (0000s)

Aaj Tak

3698

Zee News

2149

ABP News

2148

India TV

2125

News18 India

1091

* Source – BARC, 15+ NCCS ALL, Time Band – 11:00 – 14:00, period – 5th July 2019, Market – HSM

Through their decades of experience, the most respected and popular journalists of the country delivered comprehensive facts and insights on the budget on both India Today TV and Aaj Tak, and political experts on these platforms drilled down several vital aspects of the policies announced. With this impeccable reputation behind them, both Aaj Tak and India Today TV established themselves as the No.1 news destinations on Budget Day.

Here’s how India Today TV fared compared to other channels:

Budget Day

Budget Hours

Channel

Impressions'000 {Sum}

Channel

Impressions'000 {Sum}

India Today TV

45.1

India Today TV

27.6

Times Now

35.5

Republic TV

4.3

Republic TV

28.2

Times Now

3.5

Mirror Now

22.7

Mirror Now

2.0

NDTV 24x7

18.1

NDTV 24x7

0.4

CNN News18

9.2

CNN News18

0.1

Source for Budget Hours: BARC, Mkt: Mega Cities, Time Band: 1100-1300hrs TG: 22+ M AB, Period: 5th July’19, G’Imp’000

With a resounding victory on budget day, both the channels have established themselves as the bastions of solid reporting and the gold standard in their respective genre.

Latest Reads

https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/corona_0.jpg?itok=AhSBV0h3
News broadcasters seek advertising support to manage increased Covid-19 coverage

MUMBAI: News broadcasters are leading the battle against COVID-19 and have emerged as the most essential source of news and information during the lockdown. Now, they are seeking support from the media fraternity in terms of advertising.

Television TV Channels News Broadcasting
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/kantar.jpg?itok=pnf7RHeW
Overall increase in media consumption on account of COVID-19: Kantar study

MUMBAI: As the world struggles with the COVID-19 pandemic, there has been an increase in media consumption across all in-home channels, says a study by data, insights and consulting company Kantar. The study finds that WhatsApp is the social media app that has experienced the greatest gains in...

Television TV Channels News Broadcasting
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/ibf.jpg?itok=qXgWMHn4
Sony Pal, Star Utsav, Zee Anmol, Colors Rishtey free to viewers for two months

MUMBAI:  Four leading broadcasters have come forward to waive off all tariffs and charges for a period of two months, informed the Indian Broadcasting Foundation (IBF). Sony Pal, Star Utsav, Zee Anmol and Colors Rishtey will be available to all the viewers.

Television TV Channels GECs
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/sony-sab.jpg?itok=PDhIcIC1
BARC week 11: Sony SAB holds pole position in urban and pay platforms

Sony SAB led the urban market and pay platforms in week 11 of BARC India ratings. The channel also moved up from fifth position in the last week to fourth position this week. The channel's leading show Taarak Mehta Ka Ooltah Chashmah has garnered 6610 weekly impressions (000s) in the urban market...

Television TV Channels Viewership
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/zee.jpg?itok=9YMLJ6KX
BARC week 11: Zee Biskope leads in Bhojpuri market

In the regional space of week 11 of BARC India ratings, Zee Biskope grabbed the leading position in the Bhojpuri market. The channel jumped from third position to first. Zee's other regional channel Zee Punjab is also leading in the Punjabi market this week.

Television TV Channels Viewership
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/ficci.jpg?itok=fSeMSoO9
COVID-19 to impact 2020 ad rev estimates: FICCI-EY report

The rapid spread of COVID-19 has fractured the whole world, particularly hitting India’s economy, which could have a drastic impact on the predicted advertising revenues for 2020, says FICCI and EY India’s media and entertainment report 2020.

Television TV Channels GECs
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/barc.jpg?itok=nP1dfhke
News channels report second-best viewership pattern so far this year in week 11

The coronavirus pandemic could be termed as a bane for the whole world, including India, but it certainly has become a boon for the news channels across genre in terms of viewership, a week eleven (14-20 March) data of Broadcast Audience Research Council (BARC) India shows.

Television TV Channels News Broadcasting
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/27/SONY.jpg?itok=3aesyGW2
Sony Music Kids launches “Munna Chachu - Chaturayi Ki Kahaniya”

MUMBAI: Sony Music Kids has found a way to keep kids occupied and educated through their jolly character Munna Chachu, who is here with his treasure box full of audio stories about wit and intelligence, called “Munna Chachu – Chaturayi Ki Kahaniya”.

Television TV Channels Music and Youth
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/27/COLORS.jpg?itok=6Zj9MYuu
Colors brings back four old shows to entertain viewers

MUMBAI:  Colors is bringing back four of its old shows to keep entertaining its viewers in the current challenging environment. Rightfully picked to cover a variety ranging from comedy, drama,  slice of life, and reality shows, the channel will enable viewers to enjoy their time at home. The...

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required