Television

Aaj Tak maintains non-stop 52 week numero uno status

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MUMBAI: After setting new benchmarks of viewership in the recently concluded Lok Sabha Elections, AajTak has added another feather in its cap by dominating the Hindi News genre in the recent 52 consecutive weeks as per the BARC data (Source - BARC, TG: 15+, NCCS: All, Market: HSM, Period: Wk 26’18-Wk 25’19, Avg Weekly Gross Imp’000).

AajTak was the No. 1 news channel across all key milestones of Lok Sabha Elections which took place during this period including all 7 polling days, days of BJP & Congress manifesto launch, nomination days of key leaders including PM Narendra Modi, Rahul Gandhi, Sonia Gandhi to name a few. The channel was also the most watched news channel on Exit Poll day. On CountingDay, AajTak was on the top across all TV genres in the country, beating even Hindi GECs, Movies and Sports channels.

Apart from the Elections, AajTakregistered market share of as much as 20% during some key news developments in this 52-week period. These includecoverage of former Prime Minister Atal Bihari Vajpayee’s demise, Pulwama Attack,BalakotAir Strike and the following developments around IAF officer AbhinandanVarthaman’s capture and release by the Pakistani forces.

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