Television

COLORS Tamil celebrates two years

https://us.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/18/tam_0.jpg?itok=wg8U9Zz9

CHENNAI: COLORS Tamil, Viacom18’s first Tamil GEC, has celebrated two years of entertaining Tamil Nadu. 

Known for its marquee shows such as Kodeeswari, a first-of its kind all-women version of Kaun Banega Crorepati, reality shows Kalla Petti and Singing Stars, and popular fiction shows like Thirumanamand Uyire, COLORS Tamil continues to entertain and engage with its viewers in exciting and unique ways.

COLORS Tamil was launched on February 19, 2018 with the brand philosophy, ‘Idhu Namma Oru Coloru’ meaning ‘The COLORS of our land’. After a successful entry into the market, it further expanded to Singapore, Malaysia and the US. 

On celebrating two years of COLORS Tamil, Ravish Kumar, Head - Regional Entertainment Cluster, Viacom18, said: “COLORS Tamil was launched with an aim of delivering new and never-seen-before content to homes in Tamil Nadu. It has always been our endeavour to present content that is innovative and reflective of our audience. We have witnessed tremendous growth and loyalty towards the channel over the last 2 years and are grateful that our viewers have placed their trust in us. Close to 50% of our viewers are under 40 years of age and watch our content everyday. We are extremely excited about completing yet another milestone in our journey in the Tamil market.We will continue to build on our brand philosophy of IdhuNammaOruColoru while we entertain our viewers with content that is truly disruptive and that is able to create a difference.”

Anup Chandrasekharan, Business Head, COLORS Tamil,  added: “COLORS Tamil has successfully cemented its relationship with viewers owing to the channel’s thought provoking and socially conscious content. Over the last 2 years, we have launched shows that have had a lasting impact on our audience. Moreover, our viewers resonate with the brand values and philosophy we launched with. Kodeeswari alone was sampled by 4.5 crore Tamil Nadu viewers within six weeks. We will continue to innovate and introduce content that is innovative, differentiated and true to our ethos.”

The channel thoroughly studies consumer patterns on an ongoing basis and curates its differentiated content. Its strength lies in consistently providing thought provoking, socially relevant and relatable content to its viewers. Over the past 2 years, the channel has entertained its audiences with various titles in genres like Family, Drama, Comedy and Fantasy. It has created a mark for itself, standing out with its varied offerings such as EngaVeetuMapillai, Thari, Malar and many more. It has launched some big-ticket, non-fiction properties like Dance Vs Dance, Singing Stars and Kodeeswari. The shows have attained popularity among the audience due to the distinct content and their outstanding quality that is on par with the standards of National Television. To further strengthen its footprint, the channel is all set to expand its original hours of content with new shows. This February, the channelintroduced two captivating fiction shows, IdaiyathaiThirudadhey which is a love story  with a twist and Naagini 4, the Tamil dubbed version of the popular Hindi supernatural fantasy show.

With an interesting mix of fiction and non-fiction shows, COLORS Tamil will continue to strengthen its content offering thus catering to a wide variety of audiences. 

Latest Reads

https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/corona_0.jpg?itok=AhSBV0h3
News broadcasters seek advertising support to manage increased Covid-19 coverage

MUMBAI: News broadcasters are leading the battle against COVID-19 and have emerged as the most essential source of news and information during the lockdown. Now, they are seeking support from the media fraternity in terms of advertising.

Television TV Channels News Broadcasting
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/kantar.jpg?itok=pnf7RHeW
Overall increase in media consumption on account of COVID-19: Kantar study

MUMBAI: As the world struggles with the COVID-19 pandemic, there has been an increase in media consumption across all in-home channels, says a study by data, insights and consulting company Kantar. The study finds that WhatsApp is the social media app that has experienced the greatest gains in...

Television TV Channels News Broadcasting
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/ibf.jpg?itok=qXgWMHn4
Sony Pal, Star Utsav, Zee Anmol, Colors Rishtey free to viewers for two months

MUMBAI:  Four leading broadcasters have come forward to waive off all tariffs and charges for a period of two months, informed the Indian Broadcasting Foundation (IBF). Sony Pal, Star Utsav, Zee Anmol and Colors Rishtey will be available to all the viewers.

Television TV Channels GECs
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/sony-sab.jpg?itok=PDhIcIC1
BARC week 11: Sony SAB holds pole position in urban and pay platforms

Sony SAB led the urban market and pay platforms in week 11 of BARC India ratings. The channel also moved up from fifth position in the last week to fourth position this week. The channel's leading show Taarak Mehta Ka Ooltah Chashmah has garnered 6610 weekly impressions (000s) in the urban market...

Television TV Channels Viewership
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/zee.jpg?itok=9YMLJ6KX
BARC week 11: Zee Biskope leads in Bhojpuri market

In the regional space of week 11 of BARC India ratings, Zee Biskope grabbed the leading position in the Bhojpuri market. The channel jumped from third position to first. Zee's other regional channel Zee Punjab is also leading in the Punjabi market this week.

Television TV Channels Viewership
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/ficci.jpg?itok=fSeMSoO9
COVID-19 to impact 2020 ad rev estimates: FICCI-EY report

The rapid spread of COVID-19 has fractured the whole world, particularly hitting India’s economy, which could have a drastic impact on the predicted advertising revenues for 2020, says FICCI and EY India’s media and entertainment report 2020.

Television TV Channels GECs
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/barc.jpg?itok=nP1dfhke
News channels report second-best viewership pattern so far this year in week 11

The coronavirus pandemic could be termed as a bane for the whole world, including India, but it certainly has become a boon for the news channels across genre in terms of viewership, a week eleven (14-20 March) data of Broadcast Audience Research Council (BARC) India shows.

Television TV Channels News Broadcasting
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/27/SONY.jpg?itok=3aesyGW2
Sony Music Kids launches “Munna Chachu - Chaturayi Ki Kahaniya”

MUMBAI: Sony Music Kids has found a way to keep kids occupied and educated through their jolly character Munna Chachu, who is here with his treasure box full of audio stories about wit and intelligence, called “Munna Chachu – Chaturayi Ki Kahaniya”.

Television TV Channels Music and Youth
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/27/COLORS.jpg?itok=6Zj9MYuu
Colors brings back four old shows to entertain viewers

MUMBAI:  Colors is bringing back four of its old shows to keep entertaining its viewers in the current challenging environment. Rightfully picked to cover a variety ranging from comedy, drama,  slice of life, and reality shows, the channel will enable viewers to enjoy their time at home. The...

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required