Television

FTA channel Hare Krsna TV aims to specialise in motivational talks

The channel processes content from the worldwide centres of ISKCON without advertisements.

https://us.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/08/10/aa.jpg?itok=W7vY4JyO

MUMBAI: Mumbai-based surgeon Dr Bimal Shah runs Hare Krsna TV, a free to air (FTA) satellite TV channel. Being a self-funded channel run for social service, several cable operators carry it without a carriage fee. However, the challenge has been with the bigger names in cable and DTH, who are hesitant.

Shah says, “I believe running a channel is the highest form of social service as it caters to both the rich and poor.  A lot of money is spent on content and broadcasting. Cable operators can also be benefitted by carrying this channel because it is unique in its approach and it is not like other devotional channels. Cable operators will have some good content in their bouquet to offer the viewers and eventually retain their subscribers.”

The channel sources, curates and processes content from the worldwide centres of The International Society for Krishna Consciousness (ISKCON). The programming lineup consists of temple darshan from various centres of ISKCON, morning darshan and all the aartis. Besides this, a major portion of the programming includes music and satsang. The footages are acquired from 600 ISKCON centres in the world. Considering the pandemic, the channel has had to install multiple camera setup in various ISKCON centres across India for the live feed. Through this medium Shah wants to highlight the importance of Indian and Indo-western culture.

He adds, “Our channel doesn’t just talk about Bhagwat Geeta or our Puranas, but it also conducts a lot of motivational talks that connect to the youth. ISKCON is just not synchronised on religion; we all teach about ancient Vedic philosophies. The content is curated in such a way that could interest all sections of society. It is very similar to other motivational speakers like Jay Shetty and Gaur Gopal Das. It has a lot of practical implementation in day to day life.”

Shah wants to make Hare Krsna TV as a specialised channel which talks about motivational speeches. According to him, unlike in the western world, there is no Indian channel that caters to the need of youth in terms of philosophical topics. He also clarifies that there is no political agenda to start the channel. To provide maximum viewing experience, the channel is also ad-free. It doesn’t even have tele-shoppe or any other kind of promotional shows.

A major part of the funding is done by Shah and his wife and the rest is done with the help of donations. The couple has been associated with ISKCON for more than 34 years.

A team of 31 employees, also ISKCON followers, handle the channel. Technical aspects are looked after by a third-party company named Skandha and satellite broadcasting work is handled by Lamhas.

Launched as a local channel in 2016, Hare Krsna acquired the satellite licence last year. On 11 August 2020 Hare Krsna TV will complete four years since its launch. The channel is currently present in 25 million households.

NXT DIGITAL, GTPL - KCBPL, ORTEL, APFiber, UCN, Siti Maurya Cable, Siti Siri Digital Network, Siti Cable, Hathway MCN,  Den Satellite, DL GTPL, JPR, Bhima Riddhi Infotainment, Take One JK Media, Inspire Digital, Satellite Cable, DDC, Umbrella Cable Systems, Skynet Digital, BRDS and others.

The channel is present in Assam, Andhra Pradesh, Bihar, Chhattisgarh, Delhi, Uttar Pradesh, Gujarat, Goa, Haryana, Jammu and Kashmir, Kerala, Maharashtra and several other states.

Latest Reads

https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/kbc.jpg?itok=B0hEp6Qg
Ten brands partner with season 12 of Kaun Banega Crorepati

MUMBAI: Celebrating two decades of unparalleled success and popularity, Kaun Banega Crorepati not only emerged as a game-changer for the Indian television industry but also instilled a larger focus on the power of knowledge being a great leveler. In its twelfth season, the show makes a comeback...

Television TV Channels GECs
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/and.jpg?itok=qXrA49E_
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/chrome.jpg?itok=KRUQzWyk
Chrome DM week 37: English Movie emerges as top gainer

MUMBAI: After seeing a marginal growth in week 36, various genres in the broadcasting segment have witnessed noticeable growth in week 37. English movie genre has become the top gainer in week 37, 2020 of Chrome Data Analytics and Media data. The genre has grown by 2.57 per cent. Among English...

Television TV Channels Viewership
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/flix.jpg?itok=0BDI_ifP
Pad Up For An Innings Of Unrivalled Thrills As &flix Presents Flix Movie League

The much-awaited moment has arrived as one of the biggest sporting leagues finally takes centre stage. But that’s not all! As you welcome back your beloved cricketers on field, it’s also time to root for your favourite heroes on screen with Flix Movie League on &flix. The stage is set for the...

Television TV Channels English Entertainment
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/enter10.jpg?itok=9Fh2HwLF
Enterr10 Television strengthens its Bhojpuri play with Enterr10 Rangeela

MUMBAI: In a bid to expand its presence across India and strengthen its foothold in existing markets, leading broadcaster Enterr10 Television announces the launch Enterr10 Rangeela, its second offering in the Bhojpuri region. Enterr10 Rangeela is a Bhojpuri language General Entertainment Channel....

Television TV Channels Movie Channels
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/neeraj.jpg?itok=JDedoLCo
Now you see him…now you don’t - the Invisible Hero,

MUMBAI: Sony SAB is all set to enthral the audience with the launch of its brand new offering 'Hero - Gayab Mode On'. The show slated for release in November is one of its kind and the first-ever show on Indian television that brings the best of science fiction and mythology together, where the...

Television TV Channels GECs
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/carvaan.jpg?itok=PBc7SS5g
Saregama launches Carvaan Malayalam

MUMBAI: After weaving in a nostalgic music experience for its Hindi, Tamil, Punjabi, Bengali and Marathi music lovers, Saregama launches Carvaan Malayalam with pre-loaded 5000 evergreen songs classified into artistes, devotional and carnatic.

Television Production House Post Production
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/emmys.jpg?itok=B0U8_0hd
RuPaul wins best reality host for fifth year in a row

RuPaul won for outstanding host for a reality or competition program at Creative Arts Emmys, breaking Jeff Probst's previous record for wins in the category with a fifth straight Emmy.

Television TV Shows Awards
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/pp.jpg?itok=x2CtUb65
Pradeep Dwivedi gives further insights into Eros-STX flagoff

The pragmatic and cheerful boss of Eros International’s (Eros STX Global corporation) Indian operation had come on board at a very crucial time. Within a few months after his joining in January 2020, the big merger of Eros International and US-based STX Entertainment was announced.

Television Production House Fiction

Sign up for our Newsletter

subscribe for latest stories

* indicates required