Latest News
Sports channels viewership declines by 20.5 per cent in week 5 of BARC

MUMBAI: The poor performance of the Men in Blue and the end of the Australian Open 2020 impacted the viewership pattern of sports channels. According to Broadcast Audience Research Council of India (BARC) week five shows a slump of 20.5 per cent in viewership pattern as compared to week four....

Television TV Channels Sports
Will make brands' IPL 2020 splurge into judicious investment: Velocity MR's Jasal Shah

MUMBAI: Summer and IPL are now synonymous in India. Even after a decade since its launch, the mega sporting event continues to attract eyeballs as well as brands. Last year, a new age consumer insights provider Velocity MR published IPL Brands Insights Book 2019 unravelling the mystery of marketing...

Television TV Channels Sports
DSport to broadcast Pakistan Super League from 20 February

MUMBAI: DSPORT, a premium sports channel from the house of Discovery India, will broadcast the fifth season of the Pakistan Super League (PSL) LIVE for cricket fans in India.  PSL, in its fifth edition, is scheduled to be played from February 20 March 22, 2020. All the matches will be played at key...

Television TV Channels Sports
SPN acquires rights to broadcast Cricket Australia’s Bushfire Cricket Bash

MUMBAI: To raise funds for the victims of the bushfires in Australia, Sony Pictures Networks India (SPN) has acquired the broadcast rights in the Indian subcontinent for Cricket Australia’s Bushfire Cricket Bash, which will be played at Junction Oval, Melbourne on 9 February 2020. The Bushfire...

Television TV Channels Sports
On-ground initiatives for Australian Open help Sony garner more eyeballs

MUMBAI: Sony has recently upped its focus on the marketing for sports content. Along with traditional marketing, the on-ground campaigns of the Sony Pictures Sports Network for the first grand slam of the year – Australian Open, has been highly successful.

Television TV Channels Sports

Sign up for our Newsletter

subscribe for latest stories